STORYTELLING CORE COMPETENCIES
Story mapping, Adapting to Audience, REsearch, Copy writing, Editing, Video Production, PROMOTIONS, Email Marketing, Social Media, ADobe Creative Suite
RESEARCH, WRITING & CURATION:
Sr. Digital Content Developer - DNA.NiKE.com
July 2012 - Present
Research, write, curate and package content (write-ups for archive material, stories, collections, videos, deep dives, timelines, etc.) for publishing on DNA.NIke.com. such as 30 Years of the Air Force 1, The DNA of the Windrunner
Bring archives collection to life online through asset publication and development of stories and collections using the content management system Adobe CQ5.
Drive PR and outreach strategy for the website through Web Demos, newsletters, collaborations with Zero and Nike U.
Content Developer - Dept. of Nike Archives
November 2010 - July 2012
Create content for on-campus and off-campus Nike history and heritage displays.
Compile long-range in-depth projects on various aspects of Nike’s history.
EDITORIAL Management:
SR. DIGITAL CONTENT DEVELOPER - DNA.NIKE.COM
July 2012 - Present
Lead organization and flow of content to DNA.Nike.com by developing an editorial calendar and working with the research team in the creation of continual content while also forecasting future needs of our stakeholders
Set the direction for the DNA.com content calendar forward looking by at least three months. Follow DNA exhibit calendar and complement all DNA exhibits with collections and stories on Digital DNA.
Work with outside design agencies to develop elevated digital storytelling experiences.
Marketing & Event ManAGEMENT:
EXPERIENCE MANAGER - TIER ZERO RETAIL SUMMIT (STRETCH ASSIGNMENT)
August 2016 - October 2016
Brought the highest-tier influencer wholesale account owners plus one – 28 accounts including Kith, Bodega, Foot Patrol, Atmos, from around the globe to WHQ for a two day only-Nike experience that leaves them walking away with renewed confidence in Nike/Jordan’s elevated commitment to them, their business and our collective consumers.
Created proposal for DNA experience/curation could be during the Summit and lead executions efforts within the archives to produce the experience during the Summit.
Throughout the planning process served as a key thought partner for how the Summit remained authentic to Nike’s ethos.
Worked with agency partners to produce key takeaways pieces for the Summit.
CONTENT DEVELOPER - DEPT. OF NIKE ARCHIVES
November 2010 - July 2012
Planned, promoted and executed exhibit launch parties on campus.
Curated category/divisional tours of DNA exhibits.
Trained Nike Storyteller teams on DNA exhibits.